
Michelle has worked in social research for almost two decades. Since joining Ipsos UK, from NatCen, in 2015, Michelle has led a range of impactful qualitative research including for NHS Blood and Transplant, informing the implementation of the move to opt-out for organ donation – a change that has had a life changing impact for those needing organ transplants. Michelle now leads Ipsos UK’s Qualitative Research and Engagement Centre, where she has overseen the delivery of some of our largest dialogue and deliberative engagement studies to date including the OneLondon health and care data Citizens’ Summit, a dialogue and deliberation for NHS England and Improvement (London Region) to inform future decision-making relating to the response to the pandemic, and for the newly formed UK Health Security Agency on the role of testing, tracing and other interventions in place to manage COVID-19.